#WBW2018 focuses on how breastfeeding helps prevent malnutrition in all its forms, ensures food security even in times of crisis and breaks the cycle of poverty. Breastfeeding is the #FoundationOfLife.
The logo features the WBW-SDGs Campaign 'triad' of two adults and an infant, which reinforces the importance of working together to protect, promote and support breastfeeding. Branches, leaves and sprouts represent growth and development. The line extending from the triad and sprouting into leaves are the links between breastfeeding and nutrition, food security and poverty reduction. This reflects the #WBW2018 slogan Breastfeeding: Foundation of Life. The ochre colour of #WBW2018 graphics is consistent with the WBW-SDGs Campaign Thematic Area 1.